e-Swisher e-Cigarettes Bet Big with World Series of Poker ® Partnership
MEPs voted in committee to treat e-cigarettes as medicines, reducing their availability compared to tobacco and putting big new costs on users. E-cigarettes work by vaporising nicotine that is then inhaled, providing nicotine addicts with their hit without many of the carcinogens and secondhand smoke produced by conventional cigarettes. Many smokers have instead become vapers and claim it has helped them become healthier. The issue will now be the subject of a vote by the full European Parliament in the autumn.
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The devices, and their fans and detractors, are in newspapers, magazines, the mouths of celebrities, even the investment portfolios of Internet moguls. The New York Times spots one dangling out of Leonardo DiCaprios mouth. The Wall Street Journal notices Silicon Valley gadfly Sean Parker adding some nicotine vapor to his investment portfolio. And Bloomberg Businessweek spies an e-cig hospitality tent at the Bonnaroo music festival.
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On Twitter, dubious health claims from e-cigarette bots
Taking place at the Rio All-Suite Hotel & Casino in Las Vegas from May 29 to July 15, 2013, the 2013 World Series of Poker will have a record 480 poker tables spread throughout the convention center. Our partnership with World Series of Poker helps to reinforce this with amateur and professional poker players alike. As the Official e-Cigarette of the World Series of Poker, e-Swisher will have on-site signage during the event, including in the VIP Players Lounge and outdoor smoking area; signage during the ESPN broadcast; an online presence at http://www.wsop.com ; and social media mentions on World Series of Pokers Twitter and Facebook Pages. Also, the company will hold a social media contest for players and spectators to win e-Swisher playing cards and poker sets. In addition to the live action this summer, the WSOP event will be televised on ESPN in the fall.
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